Marketing infrastructure
for home services operators.

Built for the operator, not the agency portfolio

Home services is a different game from e-commerce, B2B SaaS, or any of the other verticals most agencies cut their teeth on. Your customers don’t browse, they have a leak, a hum, a light that won’t turn on, a roof that’s leaking, and they want a tech at the door fast. Your competition isn’t a brand, it’s the next contractor on the SERP, the next sponsored map pin, the next ChatGPT answer.

That’s the game we play, every day, only for home services operators.

Six trades we go deep in

We don’t generalize. Each trade gets a dedicated program with vertical-specific demand modeling, ad creative, qualification flows, and CRM mappings.

PPC for home services: Google Ads and LSA, run by an agent you approve

Most contractor PPC is a strategist, a spreadsheet, and a weekly check-in. Ours is a paid search agent inside Harness Hub that reads your account every day: 100+ audit checks, live Keyword Planner data, Search campaigns built one per trade and service area, a Pagestorm page for every ad group, and every fix staged with the before and after. You or your strategist approve anything that spends money. Local Services Ads get their own checks and sit inside the same cap; the Harness team handles verification and lead disputes. Performance Max and Display get audited under the same approvals. It’s judged on tracked calls, lead quality scores, and ServiceTitan invoice revenue, not clicks.

See how agentic paid search works → · Paid search management pricing →

What runs across every trade

The mechanics of the program are similar across trades, what changes is the depth of vertical-specific tuning. Every engagement, regardless of trade, is built on six layers of infrastructure:

We integrate with the CRMs you already run on

Every dashboard and AI workflow ties to your operational system of record. We’ve integrated cleanly with the platforms most home-services operators run on, and the long tail of niche systems is available as a scoped custom-integration engagement.

How operators think about us across multiple service lines

Many of the operators we work with run two or more of these trades under one parent group, and our program supports that natively. One dashboard, one Harness Agent instance, per-line strategy. A multi-trade operator running HVAC + plumbing + electrical out of the same yard gets a single rolled-up view, with drill-down to per-line lead quality, invoiced revenue, and cost per qualified lead.

If that’s the operation you run, the Accelerate tier handles it natively: the $3,000/mo fee covers up to $25,000 in monthly ad spend, then 5% of spend above that, capped at $10,000/mo. We scope additional locations with you.

What separates a home-services-native agency

Generalist agencies don’t know the difference between a maintenance-plan customer and a one-time leak-call customer, and they price marketing the same to acquire both. We do. We tune your funnel around the LTV of each customer type, route paid spend toward the higher-LTV jobs, and use Harness Agent’s qualification flow to prioritize plan-eligible callers.

If you’re a multi-location operator across markets, the picture gets bigger: per-location strategy, per-market creative, and dashboards that roll up to portfolio-level KPIs.

Cities and markets

The trade pages above target each service at the national / general level. We also build specific market pages, HVAC in Oklahoma City, plumbing in Tulsa, and others as we expand, for SEO and PPC landing where local intent matters most.

Ready to see what the program looks like priced out for your shop? Walk through the three tiers, most home services operators land at Growth or Accelerate. Or start a conversation and we’ll map a program to your operation.