Inside Harness Hub, a paid search agent reads your whole Google Ads account every day, Local Services Ads included, researches keywords, builds Search campaigns, and stages every fix with the before and after laid out. It judges the work on tracked calls, scored leads, and invoiced revenue. Your strategist sets the route. You approve what moves money.
Agentic paid search management is Google Ads and Local Services Ads management where an AI agent does the daily work: it reads, audits, researches, plans, builds, and stages every change on its own, and a person approves the ones that spend money. Call it agentic PPC, AI Google Ads management, or SEM with an agent on the account. Same work, same rope.
For years you had two choices: pay an agency for a person who checks in weekly, or hand the keys to Google's automation and hope. But an account throws off more signal in a day (search terms, calls, weather, who answered the phone) than a person can read in a week. That's why the grind is moving to an agent, and why a person still signs off on anything that spends money.
Every move the agent makes goes through the same six steps, and none of them skip your approval. That's not a limitation. It's the design.
Audits the account against 100+ checks in 10 categories, plus your calls, leads, staffed hours, and the local forecast.
Pulls live search volume and bid ranges from Google's Keyword Planner and works from playbooks built for home-services trades.
Runs every proposed change through Harness policy rules, then a dry run against Google, before it gets anywhere near the live account.
You or your strategist see the campaign, the before, the after, and the account total. Nothing applies without a yes.
Approved changes go in as one atomic batch, come back with Google's confirmation, and land in a change log with a one-click revert.
New launches get checked at 24 hours, 72 hours, and 7 days. Anything not serving or disapproved gets flagged.
The agent runs on 15 playbooks built for home-services accounts. Here's a sample of the work it handles, so your strategist spends their time on judgment calls instead of report pulls.
Reads search terms and drafts negatives for searches you'd never want to pay for, each one checked against your trade's core searches and the keywords you already bid on.
Catches broken, duplicate, or miscounted conversions before they teach Google to bid on the wrong thing.
Follows the trail from click to call to invoice and stops at the first step that's leaking.
Spots campaigns held back by budget and proposes moves in measured steps, inside the monthly cap you set.
Writes responsive search ads from your brand and your approved claims. If you can't back it up, it doesn't go in the ad.
Checks that every ad group has its own live page, the right final URL, and the right phone number on it.
Keeps ads running where you actually serve, and when somebody's there to answer the phone.
Reads your LSA campaigns for budget limits, targets set on thin lead counts, and lead goals Google isn't counting, inside the same monthly cap as Search.
Watches a 16-day forecast for every campaign area and stages a budget plan before the heat wave or hard freeze hits.
An agent with access to a live ad account needs a rope system, not a promise. These are built into the software, not written in a policy doc.
Budgets, bids, keywords, campaigns. Each one waits for an explicit yes, with the before and after right on the card.
Every batch is checked against Harness policy and validated by Google itself before it's allowed near the account.
It won't pause core repair lines like AC repair or water heaters on thin data, and it won't add a negative keyword that blocks your own core repair terms.
Caps on changes per hour and per day, limits on how far one bid move can go, and a switch that turns agent changes off for the account.
Who asked, who approved, what changed, and what it was before. Any applied change can be undone, through the same checks.
New campaigns land in Google paused, then go live only after a QA checklist, launch sign-offs, and a typed confirmation.
Describe your trades, services, and service areas in plain English. The agent plans the campaigns, writes the ads, and builds a landing page for every ad group. Local Services Ads get their own checks and the same approvals. Everything else in the account gets the same audit and one approval card.
Trade playbooks for HVAC, plumbing, electrical, roofing, garage doors, and handyman work. Pest control and other lines get planned as their own custom verticals. See PPC for home services →
Local Services Ads, standalone or the pay-per-lead Performance Max kind, get checks built for them: a budget-limited status read as a decision, not a defect; target CPA judged on measured leads, not a fixed count; lead goals Google isn't counting. They sit inside the same monthly cap and pacing, and budget, target, or status changes on existing LSA campaigns go through the same validate-and-approve flow where Google's API allows it. The Harness team handles what Google keeps human: verification and the Google Verified badge most people still call Google Guaranteed, your profile and job types, and lead disputes. Local Services Ads management →
Performance Max, Display, and Demand Gen get watched for how much budget they pull from Search and Local Services, with budget and status changes through the same card.
An agent is only as good as the score it's chasing. Ours chases what you do: calls that turn into work. The whole signal chain runs on software we built, so every lead traces back to the ad group that earned it.
Tight keyword themes by service, job type, and area.
A landing page built for that exact ad group.
Tracked number and form, tied to the campaign, ad group, and keyword.
Every lead scored 0 to 100 for your trade. Spam and wrong numbers score zero.
Lead scores and ServiceTitan invoice revenue go back to Google as conversions.
Where the agent lives and where you see its work. Spend, calls, scored leads, and revenue by campaign in one live view, plus every proposal waiting on approval and every change already made.
Explore Harness Hub →Hyper-specific landing pages for every ad group. "Emergency AC repair in Edmond" gets its own page, not your homepage. Better relevance means better Quality Score, cheaper clicks, and more of them turning into calls.
Explore Pagestorm →The fee scales with the spend we manage, and the agent comes with it. No tool costs stacked on top. Small accounts get a sensible minimum; big accounts get a hard cap, so your fee stops growing long before your budget does.
Offered to accounts referred through a Harness PPC partner.
| Ad spend / mo | Fee / mo | Effective rate |
|---|---|---|
| $1,500 | $500 | 33.3% Minimum applies |
| $2,500 | $500 | 20.0% Minimum ends here |
| $10,000 | $2,000 | 20.0% 20% of spend |
| $25,000 | $5,000 | 20.0% 20% of spend |
| $50,000 | $10,000 | 20.0% Cap starts here |
| $150,000 | $10,000 | 6.7% Cap applies |
Want paid search bundled with local SEO, Local Services Ads, Display, and Meta? That's our Accelerate tier.
Daily audits, playbooks, and staged changes inside Harness Hub. It's part of the service, not an add-on.
Search campaigns by trade and service area, planned in a conversation with live keyword data and clean geo targeting.
A dedicated page for every ad group, matched to the keyword, service, and area. No generic homepage traffic.
Tracked numbers and tagged forms on every page, with every lead scored for quality.
ServiceTitan invoices matched back to the campaign and ad group that brought in the call.
Lead scores and invoiced revenue sent back to Google, so the account is judged on real work, and automated bidding learns from it once a campaign graduates.
Spend, calls, leads, and revenue by campaign, live in Harness Hub, next to every change the agent made and who approved it.
A real person who knows your trades, sets the agent's route, and reviews what it stages. Not a ticket queue.
We connect your Google Ads account, plus ServiceTitan if you run it, and the agent audits everything that's already running.
Tell us your trades, services, and areas. The agent plans Search campaigns with live keyword data and builds a page for every ad group.
Campaigns land in Google paused. After QA and your sign-off they go live, and the agent checks them at 24 hours, 72 hours, and 7 days.
Daily checks and staged fixes, approved in Harness Hub. Budget moves toward the campaigns filling your board.
No. Every live change, whether it's a budget, a bid, a keyword, or a whole campaign, is checked against Harness policy and validated with Google first. Then it's shown to you or your strategist with the before and after. Nothing applies without an explicit approval, and there's a hard cap of 250 changes an hour and 500 a day on top of that.
The work. The agent reads the account, runs the audits, researches keywords, plans campaigns, writes ads, builds landing pages, and stages the fixes on its own, every day. The one thing it waits on is the decision to spend money, and that's on purpose.
An AI PPC agency is people using AI tools. Agentic PPC is an AI PPC agent doing the work inside the account every day, with a person approving what spends money. Both have humans. Only one has an agent that reads your whole account before breakfast.
All three names for the same job. Running Google Ads and Local Services Ads for a home services business is paid search management; agencies also call it PPC or SEM. What's different here is the agent doing the daily work and a person approving what spends money.
Policy rules stop the classic mistakes before they're ever proposed, like pausing a core repair line on thin data or adding a negative keyword that would block your own core repair terms. Anything that does get applied is logged with its before values and can be reverted in one click. Agent changes can also be switched off for the whole account at any time.
Yes, a named strategist. The agent does the daily grind. Your strategist sets direction, reviews what the agent stages, signs off on changes, and is the person you call.
It builds Search campaigns from scratch, one per trade and service area, plus a Brand campaign when brand searches justify one. New campaigns land in Google paused and go live only after QA and sign-off. It audits and manages your Local Services Ads alongside them: budget limits, targets, lead goals, pacing inside one cap, and approved changes to existing LSA campaigns. Performance Max, Display, and Demand Gen get the same audit and approvals. It doesn't create Local Services, Performance Max, or Display campaigns from scratch today.
Yes. The agent audits and manages your LSA campaigns next to Search, and the Harness team handles the parts Google keeps human: verification and the badge (Google Verified now, Google Guaranteed to most people), your profile and job types, and lead disputes in Google's lead manager.
Tracked calls and forms, a 0 to 100 quality score on every lead, and invoiced revenue from ServiceTitan. Lead scores and revenue go back to Google as conversions, so the account is judged on good leads, and when a campaign graduates to automated bidding, that's what it learns from. Not clicks or button taps.
No. Tracked calls and forms are enough to run the account well. ServiceTitan adds invoiced revenue, so the agent can see which campaigns paid for themselves. If you run a different field service system, tell us which one and we'll tell you straight what we can connect today.
Yes. Ask it anything about your account inside Harness Hub, or from Claude or ChatGPT through the Harness Hub connector. Questions get answered anywhere. Changes still go through approval.
Through our partner channel it's 20% of the ad spend we manage that month, never less than $500 and never more than $10,000: the minimum applies below $2,500/mo in spend, and the cap from $50,000/mo up. Ad spend itself is separate, billed by the ad platforms and never bundled into our fee. Plenty of agencies charge a percentage of spend or a flat retainer, then add tool and reporting fees on top. Ours includes Harness Hub, the PPC agent, Pagestorm landing pages, call tracking, and lead scoring. Use the fee calculator on this page to price your own spend.
None. Harness Hub, the paid search agent, Pagestorm landing pages, call tracking, and lead scoring are part of how we run the account, so they're covered by the management fee. No platform line items, no per-page charges, no "AI add-on."
This rate is offered through our dedicated PPC channel for accounts referred by a Harness partner. If you came to us another way, reach out anyway and we'll tell you straight which program fits your operation.
The ad account is yours. We run it; you own it, along with the history and data inside it.
Tell us what you're spending and what's landing on the board. We'll show you where the account is leaking and what the agent would do about it.
Tell us your monthly spend, your FSM, and who referred you. We'll be in touch within one business day.
