Jason Shandy

Jason Ray Shandy was born in Tuttle, Oklahoma, and lives in Edmond today. He’s been a software enthusiast his whole life, an ADHD poster child whose curiosity never sat still, and that curiosity pulled him through software development and tech infrastructure and, in 2010, into search engine optimization and web development.

Since then, Jason has directed SEO and paid search campaigns for more than 100 local and national clients across residential home building, HVAC, plumbing, electrical, medical clinics, and more. He has been directly responsible for more than $50 million in digital ad spend, and he’s become a nationally recognized authority on SEO, pay-per-click advertising, and marketing in a post-AI world.

Jason held executive-level positions on the digital marketing staff of one of the largest private equity groups in the world specializing in home services. As Regional Marketing Director within that same network, he oversaw tens of millions of dollars in PPC ad spend, as well as the other channels in the marketing mix. He was also a part owner of the home service company Harness was born inside of, a stake he has since successfully exited. Those years taught him how the PE world actually works, from the boardroom down to the dispatch board.

Then he read the paper. “Attention Is All You Need,” the 2017 Google research paper that introduced the transformer architecture behind today’s large language models, changed Jason’s life for good. For a guy who has spent his whole life negotiating with his own attention, the title was hard to ignore. The ideas inside it were impossible to. He started pondering what these models could do for the home service community, the contractors and technicians he’d spent his career marketing for, and he hasn’t stopped since.

That question became Harness. Working alongside a team of Oklahoma-based programmers, Jason built the technology behind the Harness software stack, starting with Harness Hub, a platform now used to run marketing operations for home service companies across the country. Today Harness has dozens of #1-ranking websites and top-performing campaigns under management in nearly every major U.S. market, from Dallas, Houston, and San Antonio to Oklahoma City, Tulsa, New Orleans, Baton Rouge, and Birmingham.

Off the clock, Jason stays close to his family, especially his daughter Hailey, his highest priority and his greatest source of joy. Rounding out the household is his dog, SaaS, who is exactly as subscription-based as the name suggests: fed monthly, walked daily, and never, ever cancelled.